We evaluate six dimensions of user experience each grounded in established UX research methods, not checklists.
What a DUX audit examines
Navigation & information architecture
We map how users mentally organise your content versus how it's actually structured, identifying mismatches that cause confusion and abandonment.
Task flows & critical paths
Mapping friction in critical paths from landing to conversion or task completion.We trace the steps real users take to complete key tasks, documenting where they hesitate, backtrack, or give up entirely.
Accessibility & inclusive design
We evaluate compliance with WCAG 2.1 criteria and test with assistive technologies, because inaccessible products lose users silently.
Content clarity & microcopy
We assess whether your labels, error messages, and instructions reflect how your users actually think and speak.
Consistency & interface patterns
We identify where inconsistent UI behaviour creates cognitive load — patterns users have to re-learn across screens.
Trust & perceived credibility
We evaluate the signals — visual, structural, and tonal, that make users feel confident enough to act.
When does a UX audit make sense?
High churn or bounce rates on critical landing pages.
Launching a major redesign or migrating to a new platform.
Consistently high volume of usability-related support tickets.
Before implementing expensive new feature builds.
Questions We Answer
Conversion Gaps
Where exactly are users dropping off in our funnel?
Usability Debt
Which legacy UI patterns are causing the most cognitive load?
Competitive Edge
How does our experience compare to top-tier competitors?
How we conduct a DUX audit
Briefing & scoping
We start by understanding your business context, user segments, and the specific questions you need answered.
Data Overlay
We combine expert
observation with heatmaps and analytics data to validate friction points.
Scoring & Benchmarking
Assigning quantitative scores to core pillars of UX to create a baseline for future growth.
Strategic Roadmap
A prioritized backlog of
fixes ranging from 'Quick
Wins' to 'Strategic
Initiatives'.
Tangible ROI
Every DUX audit delivers clear, actionable research outputs, not a report that sits in a drawer.
The Audit Report
A structured research document covering every evaluated dimension, with annotated evidence, severity ratings, and direct quotes from the expert evaluation. Written for both
product teams and senior stakeholders.
The action plan
A structured backlog of recommendations organised by severity and implementation effort so your team can move from findings to decisions without additional interpretation work.Understand your users before
your competitors do.
A DUX audit gives your team the evidence they need to make confident product decisions.
Let's talk about what we'd evaluate and what you'd learn.