What a DUX audit examines
We evaluate six dimensions of user experience each grounded in established UX research methods, not checklists.
Navigation & information architecture
We map how users mentally organise your content versus how it's actually structured, identifying mismatches that cause confusion and abandonment.
Task flows & critical paths
Mapping friction in critical paths from landing to conversion or task completion.We trace the steps real users take to complete key tasks, documenting where they hesitate, backtrack, or give up entirely.
Accessibility & inclusive design
We evaluate compliance with WCAG 2.1 criteria and test with assistive technologies, because inaccessible products lose users silently.
Content clarity & microcopy
We assess whether your labels, error messages, and instructions reflect how your users actually think and speak.
Consistency & interface patterns
We identify where inconsistent UI behaviour creates cognitive load — patterns users have to re-learn across screens.
Trust & perceived credibility
We evaluate the signals — visual, structural, and tonal, that make users feel confident enough to act.
When does a UX audit make sense?
High churn or bounce rates on critical landing pages.
Launching a major redesign or migrating to a new platform.
Consistently high volume of usability-related support tickets.
Before implementing expensive new feature builds.
Questions We Answer
Conversion Gaps
Conversion Gaps
Where exactly are users dropping off in our
funnel?
How efficiently can users reach their goals—and where does cognitive load become a barrier?
Are there unnecessary steps or redundant interactions creating drag in key workflows?
Do error messages actually help users recover, or do they deepen existing confusion?