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See What Users Actually Notice
Eye-tracking reveals where users look, what captures their attention,
and what they completely ignore. Turn visual behavior into strategic
advantage.
Attention Heatmaps & Gaze Patterns
Move beyond assumptions and gain objective evidence of how users visually engage with your product.
What Users See First
Identify the elements that attract attention within the first few seconds of interaction
What Gets Ignored
Reveal overlooked
content, unnoticed calls
to-action, and areas of
your interface that fail to
capture attention despite
their importance.
How Attention Flows
Understand how users naturally scan pages, interfaces, and content blocks to evaluate information.
What Creates Distraction
Identify competing visual elements that pull attention away from key actions, messages, or conversion opportunities.
When to Leverage Eye-Tracking
A/B Testing Refinement
Understand not only which variation performs better, but also how visual attention influences user behavior and decision-making.
Packaging & Shelf Placement
Test how your product stands out in a crowded physical or digital retail environment.
Product & Interface Design
Evaluate how users visually navigate dashboards, applications, and complex interfaces.
Questions We Answer
"Is my primary CTA actually being noticed in the first 2
seconds?"
We provide time-to-first-fixation metrics to validate visual priority.
"Do users read the pricing table or just scan the titles?"
Gaze plots show the sequence and duration of every look.
"Are the hero images distracting from the core value
proposition?"
Identify 'visual parasites' that steal attention from critical
content.
Our Eye-Tracking Process
Define objectives, user tasks, success criteria, and Areas of Interest (AOIs) aligned with your business goals.
Research Planning
Configure and calibrate eye-tracking equipment to ensure accurate and reliable data collection.
Calibration & Setup
Conduct moderated or un-
moderated sessions while recording gaze behavior, fixation duration, and attention patterns.
User Testing Sessions
Synthesized Insights
Translating raw gaze data into
actionable design
recommendations and high-
impact visual reports.
Expert Deliverables
We don't just hand over data. You receive a comprehensive strategic roadmap grounded in biometric reality.
Heatmaps
Gaze Plots
AOI Analysis
Gaze Videos
Area of Interest (AOI) Metrics
Statistical breakdown of gaze duration and hit ratios for critical elements like buy buttons and trust signals.
Executive Summary Presentation
High-level findings translated into business-ready presentations for stakeholders and design teams.
Discover What Your Users Are Really Seeing
Stop guessing what captures attention.
Use eye-tracking research to uncover visual behavior, validate design decisions,
and optimize experiences with confidence.