OUR STORY
Turning assumptions into informed decisions
DUX was founded in Brussels with a simple belief: better products start with a deeper understanding of people. Too often, organizations make critical product decisions based on assumptions, internal opinions, or incomplete information. We created DUX to help teams replace guesswork with evidenceة bringing clarity, confidence, and user-centered thinking to every stage of product development.
Over the past decade, we've partnered with organizations across Belgium and Europe to uncover user needs, validate ideas, and improve digital experiences through rigorous research and usability testing. Our mission remains the same today: helping teams make decisions grounded in real human behavior.
Expert Deliverables
THE BUSINESS CASE
Reduced risk
Every product decision carries uncertainty. Whether you're launching a new feature, redesigning a platform, or entering a new market, assumptions can be costly.
Strategic Decision Support
We equip product leaders, designers, and executive teams with actionable insights that support smarter prioritization, stronger product strategies, and more effective business decisions.
What We Believe
Core Principles
People Before Products
Great experiences begin with understanding human needs, not with features.
Evidence Over Opinion
Research helps teams make decisions with confidence, not internal debate.
Insights Must Lead to Action
Research only creates value when it drives meaningful, measurable change.
Collaboration Creates Better Outcomes
The best solutions emerge when teams and users learn together.
Our Continuous Flow
The Methodology
Defining objectives, stakeholder alignment, and mapping the known unknowns.
Discover
Execution of fieldwork interviews and usability testing with surgical precision.
Research
Synthesizing raw data into mental models, journey maps, and strategic insights.
Translate
Improve
Implementing findings and measuring the direct impact on product performance.
Meet the researchers behind DUX
Core Principles
Remy Florean
Founder & UX Research Lead
10+ years experience in research, with Deep knowledge of human beh-avior in digital interfaces. Founded DUX to make UX research more approa-chable and accessible to Belgian companies.
Karol Dulat
UX Expert & Product Designer
All-round UX expert mastering a wide range of research methodologies, with extended expertise in product design and product-led growth.
Peter Gevaerts
UX Specialist & Researcher
Versatile UX specialist with expertise in ergonomics, information architecture, and research — focused on crafting seamless digital interactions.
Jan Van der Veken
Senior UX Researcher
Seasoned researcher with three decades of market-ing and communication experience uniquely skilled at building trust with diverse user groups.
We’re making impact
+3000
users
interviewed
+ 10
Languages in which we
performed research
+ 20
Countries reached
with user-research
+ 200
Research projects
performed
From European institutions to Belgian scale-ups, our research has shaped products used by millions.
TRUSTED BY LEADING Brands
Ready to understand your users better?
Stop guessing. Start building with confidence. Let's discuss how our research can solve your most pressing product challenges.